In the Circle

How Strategic Planning Can Help You Win.

How Strategic Planning Can Help You Win.

As seen in Campaigns & Elections. In business schools around the globe, aspiring entrepreneurs are taught the importance of writing down their goals when launching a new venture… More

Why You Should Be Receptive To Responsive

Why You Should Be Receptive To Responsive

Whether you're running the Government Affairs division of a Fortune 500 company or you're trying to build awareness for your nonprofit, your success depends in great part on managing… More

Getting Your PAC On Track

Getting Your PAC On Track

Recently, SevenTwenty’s Robin Sexton, Lawrence Young and I presented an eye-opening webinar that demonstrated the importance of PAC compliance, beyond the obvious requirements of… More

What's your shape?

Influence. By definition, influence is the capacity to have an effect on the character, development, or behavior of someone or something. As public affairs and public relations practitioners… More

Media Success!

Media Success!

Most SevenTwenty clients are listed on the Fortune 500, but sometimes, the best clients come in small (business) packages. In 2014, we met Bree, owner of Bree’s Sweet Treats, an Accokeek, Maryland bakery founded by the 16-year-old. More

Creating Successful Social Media Campaigns

Creating Successful Social Media Campaigns

Pam Fielding, the president of SevenTwenty Strategies, recently wrote an article titled “Creating Successful Social Media Campaigns,” that was published in O’Dwyer’s on July… More

PAC Newsletter - How To Say It All

PAC Newsletter - How To Say It All

How many times a day are you asked to show how the PAC adds value to your company or association? For many of us, this can be a difficult proposition, not because we lack the data points… More

Don't Let Your Fly-In Become A Fly-Away

Washington fly-ins can be extremely successful to accomplishing myriad goals for any group or coalition. However, planning and preparation are key to a successful event. Without a well-organized and prepared plan, this popular form of political advocacy can leave a flat or negative impression with Capitol… More